English | Chinese (Simplified)  

普洱茶,不要只是收,要喝它!Worthy of a vintage collection, Puer is great for everyday enjoyment, too

Posted by CRM . on

文 By: 許玉蓮 Hooi Yoke Lien


世界茶葉消費市場繼紅茶以後,普洱茶將會是一個很重要的角色。無論是喜歡紅茶的英國、俄羅斯、美國等地,或者是喜歡綠茶的日本、韓國,目前的普洱茶人口都不斷增加,刺激了普洱茶的市場成長。

中國喝茶原以綠茶爲主,後來以一波又一波的流行風取代了這個習慣,從綠茶、清香型烏龍茶、普洱茶、時髦型紅茶至現今的熟火烏龍茶,看似普洱茶已經退下來了,但實際上時髦型紅茶與熟火烏龍茶産量太少,價格高得離譜,屬于小衆消費品。大衆從喝綠茶的習慣之余,也嘗試開拓另一種茶的愛好,真正願意喝又買得到的還是普洱。

至于其他原來就是喝普洱茶的重鎮之地如香港、澳門、馬來西亞、新加坡、台灣等地,普洱茶的品飲、收藏、發迹、歷史故事早已落地生根在大衆的血液裏,永遠只會一代傳一代,普洱茶是這裏的生活必需品。

普洱茶可得到世界各地喝茶者的擁護,因爲一. 普洱茶的制作技術有很多學問包括茶園、原料、發酵工藝、存放方法等,制作的多樣化令普洱茶發揮極致,展現出許多不同風格的特色,能滿足各各喝茶者的口感需求,而且其價格從低至高,豐儉由人。二.普洱茶有歲月的價值,經過收藏的茶溶入人們的想法與時間,普洱茶裝載著時間的曆程,顯得分外珍貴。

茶界在開發普洱茶市場時可持續加強人們如何沖泡、享用普洱茶這一範疇,普洱茶,不要只是收,要喝它!正因普洱茶是用于品飲的,普洱茶就必須達到「好喝」的要求,「好喝」可通過許多手段,我們的展望有:

一. 將拼配技術優良化。通過拼配技術,可以利用不同山頭、等級、地域、季節等等的原料,甚至,可以是氧化後的舊原料,通過合理搭配,制造出品質最優的配方普洱茶。這樣産量可以增加很多倍,可制造更多市場。

追求純料普洱只屬于一小群玩家的遊戲,每棵樹的每片葉都是不同的,每座山有不同的山坡,不同的茶樹,不同的村寨,不同采摘時間,不同的人加工,不同的毛茶等級,不同的時令,不同的季節,喝純料普洱茶就變成一種奢侈的欲望,價格節節上升得驚人。如要消費大衆化,人人喝得起好茶,價格不能那麽高。

二. 將入倉(包括退倉,下同)技術透明化。正視入倉是屬于普洱茶精制工藝的過程,普洱茶須經過存放,才能進行後發酵的馴化,使其在陳化後期能夠明顯轉化苦澀味,湯色變得嬌豔亮麗且滋味醇滑。茶界需要有理論基礎,加強大衆對它的信心。

普洱茶最大的特色就是存放,入倉的管理技術是賦予普洱茶新生命的途徑,此項作業使茶轉化出應有陳香味,轉化出喝茶者喜愛、能接受的一種口感,更要緊的是,味道口感到位,茶界則可制造出各自需要的價格與品質,創造屬于自己的品牌。

三.繼續培養更多老茶。老茶是普洱茶可以一直吸引消費者進場的誘因,因爲老茶好喝,因爲老茶有價,因爲老茶是花色繁多可供選擇的一種産品。有老茶存在,無論新普洱、老普洱的市場熱潮永遠都不會退。

普洱茶因年代的不一樣,可分爲五代,即古、老、中、青、新生代茶,不同茶齡的普洱茶産生不同風格口感,而這些特色又産生了很多等級、品項的選擇,無論哪個層次的消費者都可被吸引。

四.打造普洱袋泡茶的輝煌年代。普洱茶是除出紅茶以外,最適合做袋泡茶的一種茶類,普洱茶産量足夠,而茶性不怕氧化是很重要的一個因素。如有質量良好的袋泡茶,不怕市場不接受。

五.創造普洱調味茶新世界。普洱茶也是除紅茶以外,能夠制成調味茶而不失其味,又不搶風頭的茶類,可以各種花、香草、水果與普洱茶調制,研發嶄新風味的茶飲配方。


Puer tea is poised to play a big role after black tea in the tea market around the world. Presently, the increasing number of Puer tea drinkers has pushed up the growth of Puer sale in the market, be it black tea-loving England, Russia and the United States; or green tea-drinking Japan and South Korea.

Green tea was the most popular choice among tea drinkers in China in the earlier days; over time, new trends set in and new varieties, from light fragrant oolong, puer, to fashionable black tea and most recently roasted oolong, have taken over. But what has truly won the favour of Chinese tea drinkers through the ages is, alongside green tea, puer.

In traditional markets such as Hong Kong, Macau, Malaysia, Singapore and Taiwan, puer is in the people’s blood – the enjoyment, collection, rise and history of this favorite beverage is passed on, from generation to generation. In those places, puer is a daily necessity.

Puer is endorsed by tea drinkers around the world for various reasons. First, there is such a lot involved in the production, from tea estates to raw materials, fermentation processes and storage methods. The diversified process has brought out the exquisite characteristics of puer, allowing for different styles and a wide range of prices to meet the preference and budget of tea lovers. Secondly, the physical value of puer tends to soar with the passage of time. Furthermore, aged puer carries the memory and experience of the owners, adding to it an emotional value.

The tea industry may further promote the ways of brewing and appreciating puer as it develops the puer tea market. Worthy of a vintage collection, Puer is great for everyday enjoyment, too! As it is made for drinking, puer must be ‘delectable’ – a criterion that can be achieved through different means. Our aspiration would include:

(a) Optimizing the blending technology. Tea leaves from different mountains, grades, regions, seasons, and even oxidized raw materials from previous harvest can be used and, through reasonable blending, produce the best quality of puer. This way, production would increase by many fold, which may in turn create and supply more markets.

Only a handful of puer drinkers could afford Puer of Origin (puer from a single defined area of origin). Let’s get this straight. Every leaf of a single tree is different, and the kind of slopes, tea trees, villages are unique; so is the difference in picking time, workers, grades of raw materials and the seasons. The yearning for Puer of Origin has become a pursuit of luxury. It is this yearning that has pushed the price sky high. The reality is, the price should not be overly high if the tea is made to be an affordable yet good quality beverage for consumption of the general public.

(b) Sharing the storage technique to optimize ageing. Recognize storage as part of the process of yielding great flavor, as puer has to be stored in order to go through mellowing by way of fermentation. The tea’s bitterness and astringency will be toned down towards the end of the aging process. The infusion, bright in colour, has a smooth, rounded flavour. The tea industry would need a sound theoretical basis to garner public confidence in this process.

Storage is key to the unique character of puer. Storage management provides puer a new lease of life. This technique transforms the nature of the tea, releasing an aged aroma and pleasant flavor widely accepted and loved by tea drinkers. More importantly, when this flavor is achieved, the industry will be able to develop their own brands according to individual needs in terms of pricing and quality.

(c) Introducing more old puer tea. Old puer has always been embraced by consumers. Old puer is a pleasure to drink, valuable and comes with wide varieties for selection. As long as there is old puer tea, the market for puer, young and old, will be vibrant.

Puer can be categorized into five generations according to their ‘ages’, namely vintage, old, mid-aged, young and new. Different ages of puer has different styles and tastes, where these characteristics can be further classified into several grades and categories, attracting consumers from all walks of life.

(d) Ushering in the big time for puer tea bag. Besides black tea, puer is one of the teas highly suitable for tea bags, given its large yield and adaptation to oxidation. Good quality tea bags are always welcome by the market.

(e) Creating a new era of seasoned puer tea. Puer is the tea beside black tea that benefits from seasoned flavor without losing its own. Puer goes well with a variety of flowers, herbs and fruits for tea drinks with unique flavour.

Puer Tea Tea Tips 普洱茶

← Older Post Newer Post →